About Proficient

About Proficient

Small enough to care.
Bold enough to lead.

We bring strategy, creativity and performance together to help ambitious businesses build stronger brands, connect with the right audience and create meaningful growth.

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Marketing built around real understanding.

Proficient is a results-driven marketing organization based in Nagpur, Maharashtra. We help businesses understand their position, communicate their value and turn ideas into purposeful marketing experiences.

We work closely with growing companies, established organizations and ambitious teams that need more than disconnected marketing activities. Our work connects brand thinking, creative execution, digital experiences and performance measurement into one clear direction.

Every engagement begins with listening. We understand the business, audience, market and challenges before recommending a strategy. This helps us create work that is relevant to customers and valuable to the organization.

We do not believe in marketing for the sake of visibility. We believe every strategy, campaign and experience should move the business forward.

Leadership story 01 / 01

A journey shaped by
courage and consistency.

Pravin Suryawanshi, Business Head at Proficient
PS
Pravin Suryawanshi Business Head | Proficient
A belief from the journey

“Success doesn't always come from following the path you originally planned.”

Learn  •  Lead  •  Build

The journey

I was born and raised in Nagpur, and growing up, I naturally believed that a stable government career would be the right path for me. My father worked in the railway sector, and my sisters were teachers, so I was surrounded by people who followed secure and respected career paths.

Following that direction, I completed my MBA in Marketing in Pune. At that stage of my life, I had a fairly conventional vision of my future. Little did I know that my journey would take me somewhere completely different—somewhere challenging, unexpected, and truly inspiring.

My professional journey really began when I joined Opulence Organisation. That was where I met Anshul Garg. His confidence, leadership, and achievements gave me a completely new perspective on what I could accomplish in my own life. Watching his journey made me believe that I, too, could aim for those heights. I set a goal for myself—to build something meaningful and reach a level of success that I could be proud of.

Then came 2020–2021, a period that changed the way the entire world worked. COVID-19 brought most field activities to a standstill, and like everyone else, I had to adapt to an entirely new reality. During this challenging period, Mr. Sai Prakash, the Vice President, introduced a Telemarketing Division within the organisation. This gave me an opportunity to learn a completely new skill.

Initially, I was hesitant about telemarketing, especially when it came to approaching personal references. It was something I had never imagined myself doing. But instead of allowing that hesitation to stop me, I decided to accept the challenge and learn. That decision became an important turning point in my journey. Wanting to improve my skills even further, I moved to Pune for a short period, where I had the opportunity to work with Amit Baid. My time with Amit Sir exposed me to new ideas, different approaches, and better ways of understanding the business.

Those experiences strengthened my determination. When I returned to Nagpur, I started telemarketing again with a completely different mindset. I was more confident, more disciplined, and more determined to make things work. Through consistent effort, hard work, and dedication, I began building strong teams and delivering results. Over time, I became one of the top performers.

Looking back, I give a lot of credit to Anshul Sir and Amit Sir for the guidance and support they provided throughout my journey. Their mentorship played an important role in helping me develop both professionally and personally. My recent promotion became one of the biggest milestones of my career. I consider it one of the best opportunities I have received in my life—not simply because of the position, but because of everything I had to learn and overcome to reach that point.

Interestingly, there was a time when I imagined myself becoming a software engineer or a journalist. Life had other plans for me. Today, I understand that sometimes the path we plan for ourselves isn't necessarily the path that brings out our true potential. My journey taught me the importance of adapting, learning, and having the courage to take opportunities even when they are outside our comfort zone.

Today, I lead my own venture, PROFICIENT.

The name itself has a special connection with me, as it naturally reflects the meaning associated with my name, Pravin, in Hindi. For me, PROFICIENT represents not just a business, but the journey, learning, and growth that brought me here. If there is one thing I sometimes wish for, it is that I had started this journey five years earlier. I often think about how much more I could have achieved by now if I had discovered this path sooner.

But I also believe that every journey has its own timing. I wouldn't be where I am today without the support of my parents, siblings, friends, mentors, and my dedicated team. Their belief in me has been one of the strongest foundations of my journey.

When I look back, I don't see a straight road. I see challenges, unexpected turns, failures, learning, people who guided me, and opportunities that pushed me beyond my comfort zone. And that is what makes my journey meaningful.

My story is a reminder to myself and to everyone around me that success doesn't always come from following the path you originally planned. Sometimes, it comes from having the courage to take a different path, adapt to the circumstances, and keep moving forward. Today, I continue to learn, lead, and build—with the same determination that brought me here.

And I believe there is still a lot more to achieve.

PROFICIENT

Built with purpose. Led with belief.

Growth you can feel.
Stories you can believe.

The people of Proficient share what learning, leadership and personal growth have looked like throughout their journeys.

Aayushi Maurya

Aayushi Maurya

Proficient Team Leader

My name is Aayushi Maurya, and I’m basically from Lucknow.

I have completed my bachelor’s in commerce, master’s in finance, along with a diploma in secretarial practice. Since the beginning, I have always been passionate about the finance domain, and I also had the opportunity to work in the government sector. But somewhere, I realized that having a job was not enough for me.

When I joined Proficient, honestly, I was very raw. I had knowledge and qualifications, but I lacked many practical skills and confidence. This journey changed me completely. I developed my communication skills, interpersonal skills, confidence, and decision-making abilities.

One thing that really motivates me about Proficient is its growth structure. I have personally witnessed rapid promotions and seen people grow.

Today, when I look back at the person who joined Proficient and compare her with who I am today, I can clearly see the transformation.

Arvind

Arvind Tiwari

Proficient Team Leader

Working at Proficient has been an incredible learning and growth journey for me. As a Team Leader, I have developed valuable skills in communication, interpersonal relationships, team management, and leadership.

My experience has taught me how to effectively handle a team, understand individual strengths, motivate people, and create a positive and productive work environment. I have also had the opportunity to train and mentor team members, which has strengthened my leadership and problem-solving abilities.

Proficient has given me the platform to continuously improve myself, take on new challenges, and grow both professionally and personally. I’m grateful for the opportunities and experiences that have helped shape me into a more confident and capable leader.

Ketaki

Ketaki

Senior HR Executive | Proficient Organisation

Being a part of Proficient Organisation has been an amazing journey of learning, growth, and leadership. The supportive work culture and continuous opportunities to develop professionally make Proficient a truly great place to grow.

I’m proud to be a part of the Proficient family.

Parampreet Kaur

Parampreet Kaur

HR Executive | Proficient Organisation

My journey as an HR Executive with Proficient Organisation has been a wonderful learning and growth experience. Through this journey, I have gained the confidence to speak in public, communicate better, and express myself without hesitation.

The supportive environment has helped me step out of my comfort zone, face new challenges, and grow both personally and professionally.

Shivani Sakhare

Shivani Sakhare

Executive Leader | Proficient Organisation

Hello, I’m Shivani Sakhare from Nagpur. I completed my bachelor’s degree in science and then my master’s in sociology. Before joining Proficient Organisation, I was not a very expressive person or a bold personality. Gradually, I learned everything.

During the journey, I lost my patience and faced rejections as well. Today, I am an executive leader. I am more confident and have developed strong people skills that help me express myself anywhere.

My journey has been full of learning, challenges, and personal growth. My advice to freshers is to trust the process. Challenges will make you stronger, so keep learning and never give up.

Tanushree Kolawar

Tanushree Kolawar

Proficient Trainer

My name is Tanushree Kolawar, and my journey with Proficient has been an incredible experience of learning, growth, and leadership. Proficient has helped me build my confidence, communication, teamwork, and management skills while encouraging me to step beyond my comfort zone and take on new challenges.

I’m truly grateful for the opportunities and guidance that have shaped me into a more confident and capable individual. The journey has taught me to believe in my potential, the challenges have taught me to lead, and the opportunities have taught me to dream bigger.

This is only the beginning, and I’m ready for what comes next.

Aakansha Moon

Aakansha Moon

Proficient Trainer

My name is Aakansha Moon, and my journey with Proficient has been a wonderful experience of learning and growth.

Being a part of Proficient has helped me build my communication, confidence, teamwork, and management skills while encouraging me to step out of my comfort zone and take on new challenges.

I’m truly grateful for the opportunities that have helped me grow both personally and professionally. I look forward to learning, achieving new milestones, and contributing to Proficient’s growth.

One connected team.
One clear direction.

Our collaborative model brings different disciplines together from the beginning, reducing gaps between planning, creative development, digital execution and business outcomes.

01

Strategy

We identify the clearest opportunity for your business and create a focused marketing direction based on your goals, audience and competitive environment.

02

Brand

We shape brand positioning, communication and visual expression so your organization can present itself with clarity, relevance and consistency.

03

Creative

We develop campaign ideas, content and creative experiences that attract attention while staying connected to the central brand message.

04

Performance

We connect marketing activity with measurable outcomes through structured execution, testing, learning and continuous optimization.

Helping good businesses become better understood.

01

Our mission

To help organizations communicate more clearly, market more effectively and grow more confidently through connected strategy, creativity and performance.

02

Our vision

To become a trusted marketing partner for organizations that value original thinking, honest collaboration and meaningful long-term progress.

03

Our promise

We bring clarity to every conversation, responsibility to every decision and genuine care to every project entrusted to our team.

A thoughtful process.
Built for momentum.

Our process is structured enough to create direction and flexible enough to respond to new insights, market changes and evolving business needs.

01

Discover

We listen, research and understand your business, customers, challenges and opportunities.

02

Define

We convert our understanding into a focused strategy, clear priorities and a practical action plan.

03

Create

We transform the strategy into relevant brand experiences, campaigns, content and digital touchpoints.

04

Improve

We review performance, identify opportunities and continuously improve the work based on meaningful insights.

Values that shape
how we work.

Our values influence how we think, collaborate, make decisions and take responsibility for the work we deliver.

01

Stay curious

We ask better questions, challenge assumptions and remain open to new perspectives before choosing a direction.

02

Make it matter

We connect every idea and activity to a genuine audience need and a meaningful business outcome.

03

Own the result

We take responsibility for our decisions, communicate openly and remain committed to continuous improvement.

04

Work together

We believe better outcomes are created through respect, collaboration and shared understanding.

Partnership before projects. Progress before promises.

A clear strategy connected to your actual business priorities.

Collaborative communication throughout the entire engagement.

Connected creative and digital execution across customer touchpoints.

Honest measurement, practical learning and continuous optimization.

A committed team that treats your business objectives seriously.

Let’s build something
meaningful together.

Have a business challenge, an ambitious idea or a brand ready for its next stage? Let’s start with a conversation.

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